> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Google Ads Campaign with AI

> Build a Google Search campaign with AI: campaign settings, budgets, ad groups, keywords, negative keywords, and responsive search ads.

***

HireOtto creates campaigns paused by default — so you can review everything before it goes live. This guide walks through creating a Search campaign end-to-end: campaign setup, ad groups, keywords, and ads.

## Step 1: Create the campaign

At minimum you need a campaign name, daily budget, location, and bidding strategy. Everything else uses sensible defaults (Google Search only, presence-based geo targeting, start date tomorrow).

**Maximise Clicks (simplest to start):**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]" with a [BUDGET]/day budget, targeting [LOCATION].
```

**Maximise Conversions:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions bidding.
```

**Maximise Conversions with a target CPA:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions with a target CPA of [TARGET_CPA].
```

**Maximise Conversion Value:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversion Value.
```

**Maximise Conversion Value with a target ROAS:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversion Value with a target ROAS of [TARGET_ROAS].
```

**Target Impression Share:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Target Impression Share — top of page, 70% impression share target, max CPC [MAX_CPC].
```

**Manual CPC:**

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Manual CPC.
```

HireOtto will return the new campaign ID — making it handy for the AI for next steps.

***

## Step 2: Verify campaign settings (optional but recommended)

Before adding ad groups, confirm the campaign was set up as expected:

```text theme={null}
Show me the campaign settings for campaign [CAMPAIGN_ID].
```

Check: location targeting, network settings (Display Network should be off by default), bidding strategy, and ad serving.

If anything needs adjusting:

```text theme={null}
Turn off Search Partners for campaign [CAMPAIGN_ID].
```

```text theme={null}
Change the budget for campaign [CAMPAIGN_ID] to [NEW_BUDGET]/day.
```

***

## Step 3: Create ad groups

Add one or more tightly themed ad groups. Keep each ad group focused on a single keyword theme — this improves ad relevance and Quality Score.

```text theme={null}
Create an ad group called "[ADGROUP_NAME]" in campaign [CAMPAIGN_ID].
```

For multiple ad groups, create them one at a time in the same conversation:

```text theme={null}
Create an ad group called "[ADGROUP_NAME_1]" in campaign [CAMPAIGN_ID].
```

```text theme={null}
Create an ad group called "[ADGROUP_NAME_2]" in campaign [CAMPAIGN_ID].
```

HireOtto will return the ad group ID for each — you'll need these for the next steps.

***

## Step 4: Add keywords

Add your targeted (positive) keywords to each ad group. You can mix match types in a single prompt.

**All the same match type:**

```text theme={null}
Add these keywords to ad group [ADGROUP_ID] as exact match: [KW1], [KW2], [KW3].
```

**Mixed match types:**

```text theme={null}
Add these keywords to ad group [ADGROUP_ID]: "[KW1]" as phrase match, [KW2] as broad match, [KW3] as exact match.
```

**Tip:** If you ran keyword research first, you can reference the results from earlier in the conversation — HireOtto will use them directly. See the [Keyword research guide](/guides/keyword-research-ai).

***

## Step 5: Add negative keywords

Add negatives at the campaign level to block irrelevant queries across all ad groups.

```text theme={null}
Add "[NEGATIVE_KW1]", "[NEGATIVE_KW2]" as exact match negatives to campaign [CAMPAIGN_ID].
```

For broader exclusions (e.g. job-related terms for a B2B product), consider creating a shared negative keyword list and assigning it to the campaign — especially useful if you'll reuse the same exclusions across multiple campaigns. See the [Negative keywords guide](/guides/manage-negative-keywords-in-google-ads-with-ai).

***

## Step 6: Create responsive search ads

Add at least one RSA per ad group. Google needs 3+ headlines and 2+ descriptions to start serving.

**Character limits:** headlines ≤ 30 characters, descriptions ≤ 90 characters, display URL paths ≤ 15 characters each.

```text theme={null}
Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: [H1], [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
Display path: [PATH1] / [PATH2]
```

**With headline pinning** (e.g. to lock a brand name to position 1):

```text theme={null}
Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: pin "[BRAND_NAME]" to position 1, [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
```

**Tips for strong RSAs:**

* Include your main keyword in at least one headline
* Use all 15 headline slots if possible — Google needs variety to test
* Avoid over-pinning (it kills ad strength)
* Use the full 90 characters in descriptions
* Each description should stand alone (Google may show any combination)

Check ad strength after creation:

```text theme={null}
List all ads in campaign [CAMPAIGN_ID].
```

***

## Step 7: Enable the campaign

Once you've reviewed everything, enable the campaign:

```text theme={null}
Enable campaign [CAMPAIGN_ID].
```

***

## Full setup prompt sequence (copy-paste)

Replace all placeholders before running:

```text theme={null}
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions with a target CPA of [TARGET_CPA].
```

```text theme={null}
Show me the campaign settings for campaign [CAMPAIGN_ID].
```

```text theme={null}
Create an ad group called "[ADGROUP_NAME]" in campaign [CAMPAIGN_ID].
```

```text theme={null}
Add these keywords to ad group [ADGROUP_ID] as exact match: [KW1], [KW2], [KW3].
```

```text theme={null}
Add "[NEGATIVE_KW1]", "[NEGATIVE_KW2]" as exact match negatives to campaign [CAMPAIGN_ID].
```

```text theme={null}
Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: [H1], [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
Display path: [PATH1] / [PATH2]
```

```text theme={null}
Enable campaign [CAMPAIGN_ID].
```

## Before enabling the campaign

Before you turn the campaign on, review:

* Campaign name, budget, and location targeting
* Bidding strategy
* Ad group structure
* Keyword match types
* Negative keywords
* Responsive search ad headlines and descriptions

After launch, use [Analyze Google Ads performance reports with AI](/guides/reporting) and [Daily Optimization](/guides/google-ads-daily-optimization-with-ai) to monitor performance.