> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Manage Google Ads Extension Assets with HireOtto MCP
> Create, list, link, reuse, unlink, and report on Google Ads sitelinks, callouts, structured snippets, call assets, and price assets using HireOtto’s Google Ads MCP server.
These assets are reusable. You can create an asset once, link it at the account, campaign, or ad group level where supported, and reuse the same asset elsewhere without creating duplicates.
## What HireOtto supports
HireOtto currently supports:
* `SITELINK`
* `CALLOUT`
* `STRUCTURED_SNIPPET`
* `CALL`
* `PRICE`
You can:
* List existing extension assets
* Create new extension assets
* Link existing assets at the account, campaign, or ad group level
* Reuse the same asset across supported levels
* Unlink an asset association without deleting the underlying asset
* Pull extension asset performance reports
## 1. List existing extension assets
Start here if you want to reuse existing assets or find the right resource names.
```text theme={null}
List all extension assets in account [CUSTOMER_ID]. Include sitelinks, callouts, structured snippets, call assets, and price assets. Include active links.
```
HireOtto returns:
* asset ID
* asset resource name
* asset type
* asset details
* active links, if any
* campaign or ad group IDs when the asset is already linked
You will need the asset\_resource\_name when linking an existing asset.
## 2. Create a sitelink asset
```text theme={null}
Create a sitelink asset in account [CUSTOMER_ID]:
Name: Pricing Sitelink
Link text: View Pricing
Description 1: Compare plans
Description 2: Choose your fit
Final URL: https://example.com/pricing
Mobile URL: https://m.example.com/pricing
```
Optional sitelink settings include:
* tracking template
* final URL suffix
* custom parameters
* start date
* end date
* ad schedule
Example:
```text theme={null}
Create a sitelink asset in account [CUSTOMER_ID]:
Name: Pricing Sitelink
Link text: View Pricing
Description 1: Compare plans
Description 2: Choose your fit
Final URL: https://example.com/pricing
Tracking template: {lpurl}?utm_source=google&utm_medium=cpc
Final URL suffix: utm_content=sitelink
Start date: 2026-05-07
End date: 2026-05-20
Schedule: Monday and Tuesday, 9am to 5pm
```
## 3. Create callouts
```text theme={null}
Create these callout assets in account [CUSTOMER_ID]:
Free setup
No long-term contract
24/7 support
```
You can also include start/end dates and schedules:
```text theme={null}
Create a callout asset called "Free Setup Callout" in account [CUSTOMER_ID].
Text: Free setup
Start date: 2026-05-07
End date: 2026-05-20
Schedule: Monday to Friday, 9am to 5pm.
```
## 4. Create a structured snippet
```text theme={null}
Create a structured snippet asset in account [CUSTOMER_ID]:
Name: Services Snippet
Header: Services
Values: Audits, Reporting, Automation
```
## 5. Create a call asset
```text theme={null}
Create a call asset in account [CUSTOMER_ID]:
Name: Main Sales Phone
Country: US
Phone number: (800) 555-0100
Schedule: Monday to Friday, 9am to 5pm.
```
## 6. Create a price asset
```text theme={null}
Create a price asset in account [CUSTOMER_ID]:
Name: Services Price Asset
Type: Services
Qualifier: From
Language: English
Currency: USD
Offerings:
1. Audit — Account review — $49/month — https://example.com/audit
2. Reporting — Performance reports — $99/month — https://example.com/reporting
3. Automation — Workflow support — $149/month — https://example.com/automation
```
## 7. Link an existing asset
After creating or listing assets, link the asset to the right level.
### Link at campaign level
```text theme={null}
Link this sitelink asset to campaign [CAMPAIGN_ID]:
customers/[CUSTOMER_ID]/assets/[ASSET_ID]
```
### Link at ad group level
```text theme={null}
Link this structured snippet asset to ad group [ADGROUP_ID]:
customers/[CUSTOMER_ID]/assets/[ASSET_ID]
```
### Link at account level
```text theme={null}
Link this callout asset at the account level:
customers/[CUSTOMER_ID]/assets/[ASSET_ID]
```
## 8. Reuse the same asset
Reusable assets are useful when you want consistent messaging across campaigns or ad groups.
```text theme={null}
Reuse this same sitelink asset and link it to ad group [ADGROUP_ID]:
customers/[CUSTOMER_ID]/assets/[ASSET_ID]
```
HireOtto will create another association using the same underlying asset.
## 9. Unlink an asset association
Use unlink when you no longer want an asset attached at a specific level.
```text theme={null}
Unlink this campaign-level sitelink association:
customers/[CUSTOMER_ID]/campaignAssets/[CAMPAIGN_ID]~[ASSET_ID]~SITELINK
```
Important: unlinking removes the association only. It does not delete the underlying reusable asset. Google Ads may show removed associations under removed asset filters in the UI.
## 10. Check extension asset performance
Use the reporting tool to review performance.
```text theme={null}
Show extension asset performance for account [CUSTOMER_ID] over the last 30 days.
```
```text theme={null}
Show campaign-level sitelink performance for campaign [CAMPAIGN_ID] over the last 30 days.
```
```text theme={null}
Show customer-level call asset performance for account [CUSTOMER_ID] this month.
```
Newly created or newly linked assets may show zero metrics until they start serving.
## Common workflow
A typical workflow looks like this:
```text theme={null}
List existing sitelinks in account [CUSTOMER_ID].
```
Then:
```text theme={null}
Create a new sitelink for the pricing page, but do not link it yet.
```
Then:
```text theme={null}
Link that sitelink to campaign [CAMPAIGN_ID].
```
Then:
```text theme={null}
Reuse the same sitelink for ad group [ADGROUP_ID].
```
This keeps asset creation and asset linking separate, which is how Google Ads treats reusable assets behind the scenes.
## Notes and limitations
* Create and link are separate operations. If you ask HireOtto to add a new sitelink or callout to a campaign, your AI assistant may first create the asset and then link it.
* Unlinking removes only the association. The underlying asset remains reusable by asset\_resource\_name.
* Supported extension asset types in this version are SITELINK, CALLOUT, STRUCTURED\_SNIPPET, CALL, and PRICE.
* New assets may not show performance immediately. Use the listing action to confirm whether the asset is attached, and use reporting once the asset has had time to serve.