> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Daily Google Ads Optimization with AI

> Run a daily Google Ads audit to catch budget pacing issues and wasted search term spend, then adjust budgets or add negatives from the same chat.

***

A good daily Google Ads routine catches two things: budget pacing issues (campaigns over- or underspending) and wasted search term spend (queries converting at zero). HireOtto combines both into a single audit you can run every morning, then act on directly in the same conversation.

## The daily ops audit

Run this every morning, ideally against yesterday's data:

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID].
```

This returns two things:

1. **Pacing flags** — campaigns that overspent or underspent yesterday relative to their daily budget. Defaults: flagged if over 150% or under 50% of daily budget.
2. **Wasteful search terms** — queries with zero conversions, sorted by cost. The top 25 are shown inline; the full list exports to CSV.

***

## Adjusting the pacing thresholds

The defaults (150% overspend, 50% underspend) work for most accounts. If you want tighter or looser flagging:

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID] — flag campaigns over 130% spend or under 60%.
```

***

## Exporting the wasteful search terms

The inline view shows the top 25 wasted terms. For the full list (useful for large accounts or when you want to review everything in a spreadsheet):

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID] and export the full wasteful search terms list to CSV.
```

***

## Acting on the audit output

The audit flags issues — it doesn't fix them automatically. But you can act on everything in the same conversation.

**Budget pacing:**

If a campaign overspent significantly:

```text theme={null}
Reduce the budget for campaign [CAMPAIGN_ID] to [NEW_BUDGET]/day.
```

If a campaign underspent consistently and it matters:

```text theme={null}
Increase the budget for campaign [CAMPAIGN_ID] to [NEW_BUDGET]/day.
```

**Wasteful search terms:**

Add the wasted terms as negatives directly from the audit output:

```text theme={null}
Add these as exact match negatives to campaign [CAMPAIGN_ID]: "[WASTED_TERM_1]", "[WASTED_TERM_2]", "[WASTED_TERM_3]".
```

For terms that should be excluded across all campaigns, add them to your shared negative list:

```text theme={null}
Add "[WASTED_TERM]" to negative keyword list [LIST_ID] — exact match.
```

***

## Running across multiple accounts

If you manage several accounts, run the audit for each in sequence in the same conversation:

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID_1].
```

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID_2].
```

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID_3].
```

For large-scale agency use where you want everything exported without inline output:

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID] — csv_only, full search terms export.
```

***

## Custom date ranges

The audit defaults to yesterday. To run it over a longer window (e.g. catching a weekend):

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID] for the last 3 days.
```

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID] for this week.
```

***

## Full daily routine sequence (copy-paste)

```text theme={null}
Run the daily ops audit for account [CUSTOMER_ID].
```

Review pacing flags → adjust any budgets that need it:

```text theme={null}
Change the budget for campaign [CAMPAIGN_ID] to [NEW_BUDGET]/day.
```

Review wasteful search terms → add negatives:

```text theme={null}
Add these as exact match negatives to campaign [CAMPAIGN_ID]: "[TERM_1]", "[TERM_2]".
```

Done. The whole routine — audit, budget fix, negatives — typically takes under 5 minutes in a single conversation.

## Weekly follow-up

At the end of the week, pull a fuller performance report using [Analyze Google Ads performance reports with AI](/guides/reporting). If you manage PMax campaigns, also review [Performance Max reporting](/guides/manage-performance-max-campaigns).