# HireOtto

## Docs

- [AGENTS](https://docs.hireotto.com/AGENTS.md)
- [Authentication](https://docs.hireotto.com/authentication-1.md): HireOtto connects to your Google Ads account via OAuth — the same standard Google login flow used by most tools. You grant access once; HireOtto stores the token so you don't need to re-authenticate every session.
- [Changelog](https://docs.hireotto.com/changelog.md)
- [Credits and Billing](https://docs.hireotto.com/credits-and-billing.md): Credits are HireOtto's usage currency. Every action you run — pulling a report, creating a campaign, auditing an account — draws from your credit balance. Different actions have different costs based on how much work they do.
- [Frequently asked questions](https://docs.hireotto.com/faq.md): Answers to common questions about HireOtto: supported AI tools, Google Ads permissions, data privacy, billing, and what operations HireOtto can perform.
- [Google Ads MCP tools reference](https://docs.hireotto.com/google-ads-mcp-tools.md): HireOtto supports the full Google Ads workflow — account hygiene, reporting, keyword research, campaign creation, and more — all through natural language in your AI client.  This page documents everything HireOtto can do, the options you can pass, and example prompts you can use or adapt.
- [How to Create a Google Ads Campaign with AI](https://docs.hireotto.com/guides/create-a-google-ads-campaign-with-ai.md): HireOtto creates campaigns paused by default — so you can review everything before it goes live. This guide walks through creating a Search campaign end-to-end: campaign setup, ad groups, keywords, and ads.
- [Google Ads Account Audit with AI](https://docs.hireotto.com/guides/google-ads-account-audit-with-ai.md): When you take on a new Google Ads account — or review an existing one — there's a standard set of checks every PPC manager runs. This guide walks through each one using HireOtto, following the same structure as a full account audit.
- [Google Ads Daily Optimization with AI](https://docs.hireotto.com/guides/google-ads-daily-optimization-with-ai.md): A good daily Google Ads routine catches two things: budget pacing issues (campaigns over- or underspending) and wasted search term spend (queries converting at zero). HireOtto combines both into a single audit you can run every morning, then act on directly in the same conversation.
- [Google Ads Keyword Research with AI](https://docs.hireotto.com/guides/keyword-research-ai.md): HireOtto connects directly to the Google Keyword Planner API — the same data source the Google Ads UI uses, without the extra clicks. You can generate new keyword ideas from seed terms or a URL, score a list of keywords you already have, or do both in a single conversation.
- [Manage Negative Keywords in Google Ads with AI](https://docs.hireotto.com/guides/manage-negative-keywords-in-google-ads-with-ai.md): Negative keywords are one of the highest-leverage optimisations in Google Ads — they stop your budget from being wasted on irrelevant queries. HireOtto supports all three levels of negative keyword management: campaign-level, ad group-level, and shared lists. This guide covers each approach and how…
- [Manage Performance Max Campaigns with AI](https://docs.hireotto.com/guides/manage-performance-max-campaigns.md): Performance Max is Google's fully automated campaign type — one campaign serves across Search, Display, YouTube, Gmail, Discover, and Maps simultaneously. Because Google controls placement and creative combination, the job of a PMax manager is to give the algorithm strong inputs: good assets, accura…
- [Analyze Google Ads performance reports with AI](https://docs.hireotto.com/guides/reporting.md): HireOtto gives you every performance report available in Google Ads — campaign, ad group, keyword, search terms, geo, device, impression share, demographics, and more — through a single conversation. This guide covers when to use each report, how to pull it efficiently, and how to get the output for…
- [HireOtto: Google Ads management via AI assistants](https://docs.hireotto.com/index.md): HireOtto is a remote MCP server that connects your AI assistant to Google Ads. Manage campaigns, keywords, and budgets with natural language.
- [What is HireOtto?](https://docs.hireotto.com/introduction.md): HireOtto is a remote MCP server that gives your AI assistant access to Google Ads. Create campaigns, adjust budgets, and pull reports in plain English.
- [Output modes](https://docs.hireotto.com/output-modes.md): Most HireOtto actions that return data support three output modes. You can specify which one you want in your prompt, or let HireOtto pick a sensible default.
- [Connect Google Ads MCP](https://docs.hireotto.com/quickstart.md): Connect HireOtto to your AI assistant and run your first Google Ads query in under 5 minutes. Step-by-step setup for Claude, Cursor, and Windsurf.
- [Connect HireOtto to Claude, ChatGPT, and Make](https://docs.hireotto.com/setup/connect-ai-tool.md): Step-by-step instructions to add Google Ads via the HireOtto MCP server to Claude Web, ChatGPT, Make.com, or any remote MCP-compatible AI tool.
- [Troubleshoot HireOtto MCP server connection issues](https://docs.hireotto.com/troubleshooting.md): Most HireOtto issues fall into one of four categories: tools stop working mid-session, accounts aren't showing up after auth, the MCP server isn't connecting, or Google Ads permissions are blocking an action. Start with the section that matches your symptom.