> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Report Output Modes: Summary and CSV

> Learn when to use summary, summary_and_csv, and csv_only output modes for Google Ads reports, audits, and exports in HireOtto.

***

## The three modes

### `summary` (default)

Returns results inline in your AI client — readable in the conversation, no download required. Limited to 50 rows by default (you can ask for more).

Best for: quick checks, reviewing a handful of campaigns, anything you want to read and act on immediately.

```text theme={null}
Show campaign performance for the last 30 days.
```

### `summary_and_csv`

Returns the inline summary **plus** a signed download link for a CSV file. The inline view gives you a fast read; the CSV has the full export (up to 5,000 rows by default).

Best for: when you want to glance at results in chat and also download the full data for a spreadsheet or report.

```text theme={null}
Pull keyword performance for the last month and also export to CSV.
```

### `csv_only`

Returns only the CSV download link, with minimal metadata in-chat. Nothing gets printed inline.

Best for: automation, large accounts, or any time you're pulling data you'll use elsewhere — the AI client doesn't need to process thousands of rows.

```text theme={null}
Export search terms report for last 30 days to CSV only.
```

***

## CSV download links

CSV links are signed and expire after **30 minutes** by default. If you need more time, ask for a longer TTL:

```text theme={null}
Export campaign performance to CSV with a 2-hour link.
```

The file itself may persist longer on the server, but the link won't work after the TTL. Download it before it expires.

***

## Controlling how many rows you get

**Inline limit** — how many rows appear in the conversation (default: 50). To see more or fewer:

```text theme={null}
Show me the top 10 campaigns by cost — last 30 days.
```

```text theme={null}
Show me all campaigns, no row limit.
```

**Export limit** — how many rows go into the CSV (default: 5,000). For very large accounts:

```text theme={null}
Export up to 10,000 search terms to CSV.
```

Note: the export limit also controls how many rows are fetched from Google Ads, so setting it very high on large accounts can slow down the response.

***

## When to use which mode

| Situation                                                                       | Mode                            |
| :------------------------------------------------------------------------------ | :------------------------------ |
| Checking performance on 5–10 campaigns                                          | `summary`                       |
| Weekly review you'll paste into a report                                        | `summary_and_csv`               |
| Daily audit across 50+ accounts via automation                                  | `csv_only`                      |
| Finding the top 3 wasted search terms to act on now                             | `summary`                       |
| Pulling the full search terms list for analysis                                 | `summary_and_csv` or `csv_only` |
| Running a [Make.com](http://Make.com) automation that processes data downstream | `csv_only`                      |

***

## Specifying output mode in a prompt

You can say it naturally — HireOtto understands intent:

```text theme={null}
Get last month's campaign performance. Export to CSV.
```

```text theme={null}
Pull the search terms report — I just want the CSV, don't show it in chat.
```

```text theme={null}
Show me keyword performance for the last 7 days (top 20 by cost).
```

Or be explicit if you prefer:

```text theme={null}
Get campaign performance for LAST_30_DAYS, output mode: csv_only, export limit 10000.
```

## Used in these workflows

* [Analyze Google Ads performance reports with AI](/guides/reporting)
* [Google Ads Account Audit with AI](/guides/google-ads-account-audit-with-ai)
* [Manage Negative Keywords in Google Ads with AI](/guides/manage-negative-keywords-in-google-ads-with-ai)
* [Manage Performance Max Campaigns with AI](/guides/manage-performance-max-campaigns)