> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Demand Gen Campaigns in Google Ads with AI: Video Guide

> Watch how to build a Google Ads Demand Gen campaign from converting audiences, launch it paused, and judge it on pipeline with AI.

Build a Demand Gen campaign from the audiences that already convert, from a chat with your AI assistant. The account shown is a fictional example.

[YouTube video player](https://www.youtube.com/embed/Nvbsc8Ivins)

### What this video covers

* [0:00](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=0s) What Demand Gen is and when you need it
* [1:00](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=60s) Build audiences from what already converts
* [1:51](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=111s) Build the campaign paused, one audience per ad group
* [2:44](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=164s) Creative that fits every channel
* [3:31](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=211s) Review, launch and judge it on pipeline
* [4:37](https://www.youtube.com/watch?v=Nvbsc8Ivins\&t=277s) Prompts to try

### Next step

Follow the [Demand Gen guide](https://docs.hireotto.com/guides/demand-gen.md) to build and review your own campaign.


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