> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Negative Keywords in Google Ads with AI: Video Guide

> Watch a daily search terms review with AI: spot wasted spend, sort exclusions into negative keyword lists, choose match types, then approve and verify.

This walkthrough covers the daily search terms check: pulling the terms that spent without converting, judging each against its keyword, and adding the right negatives with HireOtto. The account shown is a fictional example.

[YouTube video player](https://www.youtube.com/embed/NgLQ6_dJRtQ)

### What this video covers

* [0:00](https://www.youtube.com/watch?v=NgLQ6_dJRtQ) – Why search terms matter
* [0:19](https://www.youtube.com/watch?v=NgLQ6_dJRtQ\&t=19s) – Pull the search terms
* [0:51](https://www.youtube.com/watch?v=NgLQ6_dJRtQ\&t=51s) – Find the waste
* [1:18](https://www.youtube.com/watch?v=NgLQ6_dJRtQ\&t=78s) – Build your negative lists
* [1:56](https://www.youtube.com/watch?v=NgLQ6_dJRtQ\&t=116s) – Apply and verify
* [2:19](https://www.youtube.com/watch?v=NgLQ6_dJRtQ\&t=139s) – Prompts to try

### Next step

For the prompts, match type rules and shared list setup in writing, read the full guide: [Manage negative keywords in Google Ads with AI](https://docs.hireotto.com/guides/manage-negative-keywords-in-google-ads-with-ai.md).


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