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HireOtto lets you review how your budgets are pacing, make bulk adjustments across multiple campaigns, and switch bidding strategies — all in plain language. Instead of editing each campaign individually in the Google Ads UI, you describe the change and your AI assistant applies it across your account.
Budget changes take effect immediately. As soon as you confirm an update, Google Ads begins spending at the new daily rate. Double-check your intended budgets before confirming any bulk changes.
Before making bulk budget or bid changes, pull a performance report to confirm which campaigns are over- or underperforming. Acting on data reduces the risk of increasing spend on campaigns that are not converting well.

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Review budget pacing

Ask your assistant which campaigns are underspending or overspending relative to their budget. This helps you identify campaigns that have room to scale and those that may need adjustments. 
Which campaigns are underspending their budget this week?
You can also check for campaigns that are hitting their budget cap — a sign you may want to increase their budgets if they’re performing well: 
Which campaigns are limited by budget this week?

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Adjust budgets across multiple campaigns

You can update budgets for individual campaigns or apply a percentage change across multiple campaigns in a single prompt.

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Increase one campaign’s budget

Increase the 'Summer Sale' campaign budget to $100/day

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Bulk percentage increase

Increase all campaigns' budgets by 20%

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Increase budgets for specific high-performing campaigns

Increase the budget by 30% for any campaign with a ROAS above 400% in the last 30 days

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Review and adjust bidding strategies

Ask your assistant to list current bidding strategies across your campaigns, then update them based on your goals. 
What bidding strategies are my campaigns using?

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Set specific bidding strategies

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Target CPA

Use Target CPA when you want Google to optimize bids to hit a specific cost-per-conversion. Your account needs conversion tracking set up and enough historical conversion data for this strategy to work effectively. 
Switch 'Summer Sale' to Target CPA with a $15 target

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Target ROAS

Use Target ROAS when you want to optimize for return on ad spend. Specify your target as a percentage of revenue relative to cost. 
Switch 'Retargeting - Display' to Target ROAS with a 350% target

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Maximize Conversions

Maximize Conversions automatically sets bids to get the most conversions for your daily budget. It does not target a specific CPA. 
Switch 'Competitor - Search' to Maximize Conversions

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Manual CPC

Manual CPC lets you set a maximum cost-per-click for each keyword individually. Use this when you want full control over individual keyword bids. 
Switch 'Brand - Search' to Manual CPC

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Identify wasted spend

Ask your assistant to find keywords or campaigns that are spending budget without generating conversions. 
Which keywords have high cost but zero conversions in the last 30 days?
You can take action immediately from the same conversation: 
Yes, pause all three of those keywords
You can run similar queries at the campaign or ad group level: 
Which campaigns have spent more than $500 with fewer than 5 conversions this month?

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Budget recommendations from AI

Your AI assistant can analyze your account data and suggest budget changes based on performance trends. Ask for recommendations directly. 
Which campaigns should I increase the budget for based on last 30 days performance?

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Next steps

Pull performance reports

Review clicks, cost, and ROAS before making budget decisions.

Manage campaigns

Update campaign settings, pause campaigns, and change bidding strategies.