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The update_campaign tool modifies settings on an existing Google Ads campaign. You can update the campaign name, daily budget, status (enabled/paused), or bidding strategy in a single call. Your AI assistant also uses the pause_campaign tool as a convenience wrapper for status changes.

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Parameters

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campaign_id
string
required
The ID of the campaign to update. Your AI assistant resolves campaign names to IDs automatically.
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name
string
New campaign name. Must be unique within the account.
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daily_budget
number
New daily budget in account currency.
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status
string
New campaign status. Accepted values: ENABLED, PAUSED.
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bidding_strategy
string
New bidding strategy. Accepted values: MANUAL_CPC, MAXIMIZE_CLICKS, MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS.
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target_cpa
number
New Target CPA in account currency. Used when changing to or updating TARGET_CPA strategy.
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target_roas
number
New Target ROAS as a decimal. Used when changing to or updating TARGET_ROAS strategy.
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customer_id
string
The 10-digit Google Ads account ID. Uses configured default if not specified.
At least one field other than campaign_id and customer_id must be provided.

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Example prompts

Increase the budget for "Summer Sale" to $75/day

Rename "Summer Sale" to "Summer Clearance"

Switch "Summer Sale" to Target ROAS with a 400% target

Pause the "Brand Keywords" campaign

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Example response

{
  "id": "98765432",
  "name": "Summer Sale",
  "status": "ENABLED",
  "daily_budget": 75.00,
  "currency": "USD",
  "bidding_strategy": "TARGET_CPA",
  "target_cpa": 15.00
}

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Notes

Budget increases take effect immediately and may accelerate spend. Review your pacing before increasing budgets significantly.