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A single HireOtto plan covers the currently supported product stack. Free, Starter, and Pro use credits. Agency includes unlimited credits and unlocks audits, multiple connected Google profiles, team billing, and two seats.
  • Free: $0. Use up to 200 credits or 14 days, whichever comes first.
  • Starter: $25 per month with 2,000 credits.
  • Pro: $49 per month with 5,000 credits.
  • Agency: $99 per month with unlimited credits and two seats. Additional seats are $25 per month each.
All prices are in USD. Taxes may be added by Paddle based on your location. Paid subscriptions renew automatically until you cancel.

Choose a plan

Free

Use the free trial to connect your accounts and test supported core workflows before paying. The trial ends when you use 200 credits or reach 14 days, whichever happens first.

Starter

Choose Starter for lighter individual or in-house usage. It includes 2,000 credits per month and access to supported core tools across Google Ads, Tag Manager, Search Console, and the Google Analytics beta.

Pro

Choose Pro when you need the same core access with more room for reporting, planning, exports, and account work. It includes 5,000 credits per month.

Agency

Choose Agency when you need formal audits, multiple connected Google profiles, team billing, or more than one user. Agency includes unlimited credits, two seats, and priority async support. Additional seats cost $25 per month each. Monthly and yearly billing are available on the pricing page. Yearly billing is priced at the equivalent of two months free.

What your plan covers

Core access is available on the free trial, Starter, Pro, and Agency. The scope differs by server:
  • Google Ads: read performance data, export reports, and use supported account actions. HireOtto acts only when your connected AI client calls a tool; review important or bulk changes before applying them.
  • Google Tag Manager: inspect accounts, containers, workspaces, tags, triggers, variables, folders, and tag wiring. The current server is read-only and does not publish container changes.
  • Google Search Console: analyze query and page performance, inspect properties, sitemaps, and URL indexing, and export supported reports. Connect a Google account that can access the property you need.
  • Google Analytics: run property discovery, standard reports, date comparisons, and basic realtime reporting. Google Analytics access is currently in beta and requires the relevant Google permission.
Audit workflows and multiple connected Google profiles require Agency. Starter and Pro do not include audits. LinkedIn Ads is not included in the current plans and remains on the roadmap.

How credits work

Credits measure usage across HireOtto tools. Simple discovery and listing work uses fewer credits; deeper reports, planning, exports, and complex account actions use more.
  • Free starts with 200 one-time trial credits.
  • Starter includes 2,000 credits per monthly billing period.
  • Pro includes 5,000 credits per monthly billing period.
  • Agency has unlimited credits.
  • Starter and Pro balances reset at the start of each billing period. Unused credits do not roll over.
When a limited plan reaches its credit allowance, credit-consuming actions stop until the next billing period or until you upgrade. Free utility actions, such as checking billing status, remain available so you can see the reason and next step.

How to check your balance

Ask your AI client:
The response shows your current plan, billing or trial status, credits used and remaining, the current period dates, and the features available to your workspace.

Upgrade or change your plan

Start a paid subscription

If you are on Free or do not yet have a paid subscription, use checkout to start one.
  • Open a plan link returned by a HireOtto server when a subscription is required, or go to the HireOtto pricing page and choose monthly or yearly billing.
  • Select Starter, Pro, or Agency. For Agency, choose the number of seats you need.
  • Complete checkout.
Your account will be upgraded, usually within a few hours. Return to your AI client and check your HireOtto billing status before resuming work.

Upgrade an existing paid subscription

Subscribing and upgrading are different. If you already have an active Starter or Pro subscription, do not use another checkout link; that can create a second subscription.
  • Email [email protected] and include the email registered with HireOtto.
  • State your current plan, the plan you want, and the number of Agency seats if relevant.
HireOtto will update your existing subscription and confirm once the new plan access is active.

Other plan changes

For downgrades, changes between monthly and yearly billing, or Agency seat changes, email [email protected]. HireOtto will confirm when the change will take effect and any billing adjustment before applying it. If the new plan does not appear, refresh or reconnect your HireOtto server and check again. If it is still incorrect, contact HireOtto with the email used at checkout and the Paddle receipt or subscription details.

Plan features explained

Audit tools (Agency only) Structured account hygiene checks — auto-tagging status, auto-apply review, disapproved ads, and negative keyword coverage. Designed for practitioners doing formal account reviews or onboarding a new client account. Multi-profile support (Agency only) Connect and switch between multiple Google logins inside the same AI client session. Essential for agencies managing accounts across different Google accounts. See the authentication guide for how multi-profile OAuth works. Async support Email-based support from the HireOtto team. Pro users get standard async support; Agency users get priority response. Seats (Agency) The Agency plan includes 2 seats — meaning two separate HireOtto accounts on the same billing. Additional seats are $25/month each. Useful for agencies where multiple team members each connect their own AI client. Email [email protected] to add seats.

Tips for getting more out of your credits

Use summary mode for quick checks, csv_only for bulk exports. Performance reports let you choose how results come back. summary is the default and works well for scanning a handful of campaigns. If you’re pulling data across 50+ campaigns for a spreadsheet, use csv_only — same credit cost, cleaner output. Filter before you pull. Most report actions accept a campaign_id or adgroup_id filter. If you only need one campaign’s keyword data, pass the campaign ID — it limits what gets fetched and keeps responses manageable. Listing is cheap; reporting isn’t. list_campaigns costs 1 credit. get_campaign_performance costs 5. If you just need to see which campaigns exist (not their metrics), use the listing action.

Billing, taxes, cancellation, and refunds

  • Merchant of record: Paddle may handle payment processing, taxes, invoices, cancellations, and refunds.
  • Currency and tax: prices are listed in USD. Paddle may add tax based on your location.
  • Renewal: subscriptions renew automatically until cancelled.
  • Cancellation: cancel before the next renewal to stop future charges. Use the management or support link in your Paddle receipt, or contact HireOtto for help.
  • Refunds: Use the refund or support link in your Paddle receipt, or email [email protected].

Common billing and access errors

The free trial has ended

The trial stops when you reach 200 credits or 14 days. Choose a paid plan from the pricing page, then check billing status again.

You have used all credits for the period

Wait for the next monthly reset or upgrade to a plan with a larger allowance. Agency removes the credit limit.

This workflow requires Agency

Audits, multiple connected Google profiles, and team billing are Agency features. Upgrade to Agency, or use the available core tools individually on Starter or Pro.

Billing is inactive or the billing period cannot be verified

Check that the subscription is active in Paddle, then refresh or reconnect HireOtto and retry the billing check. If the status remains wrong, contact HireOtto with the checkout email and receipt.

The right plan is active, but a Google account or property is missing

Billing access and platform permissions are separate. Reconnect the relevant Google service and confirm that the signed-in Google account can access the ad account, Tag Manager container, Search Console property, or Analytics property you need.

Related pages

Pricing: https://hireotto.com/pricing Refund policy: https://hireotto.com/refund-policy Connect a HireOtto server: https://docs.hireotto.com/setup/connect-ai-tool