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Plans at a glance
| Free | Pro | Agency | |
|---|---|---|---|
| Price | $0 | $49 / month | $99 / month |
| Duration | 14 days | Monthly | Monthly |
| Credits | 200 (one-time) | 5,000 / month | Unlimited |
| Google Ads build & edits | ✓ | ✓ | ✓ |
| Keyword Planner | ✓ | ✓ | ✓ |
| Reporting + CSV exports | ✓ | ✓ | ✓ |
| Audit tools | — | — | ✓ |
| Multi-profile support | — | — | ✓ |
| Async support | — | ✓ | ✓ (priority) |
| Seats | 1 | 1 | 2 (+ $25 / seat) |
| Annual plan | — | ✓ (~2 months off) | ✓ (~2 months off) |
How credits work
Think of credits like tokens — each action you run costs a fixed amount. Your balance resets monthly on your billing date. When credits run out, actions that cost credits stop working until the next reset.What costs what
Actions are grouped by type. As a general rule: the more data an action pulls or the more complex the write operation, the more it costs.| Action type | Examples | Cost |
|---|---|---|
| Auth & utility | Connect account, check billing, list accounts | Free |
| Discovery & listing | List campaigns, ad groups, keywords, ads | 1 credit |
| Account hygiene | Auto-tagging review, disapproved ads check, negative keyword review | 3 credits each |
| Create / update entities | Create ad group, update keywords, add negatives | 2 credits each |
| Campaign creation | Create a Search/App campaign | 5 credits |
| Change history | Get change status, get change events | 5 credits each |
| Performance reports | Campaign, ad group, keyword, search terms, geo, device, PMax reports | 5 credits each |
| Keyword planner | Keyword ideas, historical metrics | 10 credits each |
| Performance Max (create) | Create PMax campaign or asset group | 10 credits |
| Performance Max (assets/signals) | Add/remove assets, audience signals, search themes | 2–5 credits |
| Daily ops audit | Pacing flags + wasteful search terms combined | 15 credits |
| Custom GAQL query | run_gaql — Agency plan only | 10 credits |
| Managing Extensions | Listing, Creating, Linking, Unlinking extensions | 3 credits |
How to check your balance
Ask your AI client at any time:How to upgrade
If you already have a HireOtto account
When you hit your free trial limit, your AI client will return the subscription links directly in the response. You can also find them below.- Click your plan’s PayPal link and complete the subscription.
- Email [email protected] with your registered email address and the plan you subscribed to.
- Your account will be upgraded, usually within a few hours.
If you subscribed before signing up
If you subscribed before creating a HireOtto account:- Connect your AI client following the quickstart guide.
- Email [email protected] with your registered email and PayPal confirmation — your account will be upgraded manually.
Plan features explained
Audit tools (Agency only) Structured account hygiene checks — auto-tagging status, auto-apply review, disapproved ads, and negative keyword coverage. Designed for practitioners doing formal account reviews or onboarding a new client account. Multi-profile support (Agency only) Connect and switch between multiple Google logins inside the same AI client session. Essential for agencies managing accounts across different Google accounts. See the authentication guide for how multi-profile OAuth works. Async support Email-based support from the HireOtto team. Pro users get standard async support; Agency users get priority response. Seats (Agency) The Agency plan includes 2 seats — meaning two separate HireOtto accounts on the same billing. Additional seats are $25/month each. Useful for agencies where multiple team members each connect their own AI client. Email [email protected] to add seats.Tips for getting more out of your credits
Usesummary mode for quick checks, csv_only for bulk exports. Performance reports let you choose how results come back. summary is the default and works well for scanning a handful of campaigns. If you’re pulling data across 50+ campaigns for a spreadsheet, use csv_only — same credit cost, cleaner output.
Filter before you pull. Most report actions accept a campaign_id or adgroup_id filter. If you only need one campaign’s keyword data, pass the campaign ID — it limits what gets fetched and keeps responses manageable.
Listing is cheap; reporting isn’t. list_campaigns costs 1 credit. get_campaign_performance costs 5. If you just need to see which campaigns exist (not their metrics), use the listing action.
Cancellations and refunds
Subscriptions are managed through PayPal and can be cancelled anytime through your PayPal account. See the Refund Policy for details. For any billing questions, email [email protected].For tool availability by plan, see the Google Ads MCP Tools Reference. For full pricing details including annual plans, see hireotto.com/pricing.