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Google Ads Report Output Modes: Summary and CSV
Learn when to use summary, summary_and_csv, and csv_only output modes for Google Ads reports, audits, and exports in HireOtto.
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Learn when to use summary, summary_and_csv, and csv_only output modes for Google Ads reports, audits, and exports in HireOtto.
summary (default)Show campaign performance for the last 30 days.
summary_and_csvPull keyword performance for the last month and also export to CSV.
csv_onlyExport search terms report for last 30 days to CSV only.
Export campaign performance to CSV with a 2-hour link.
Show me the top 10 campaigns by cost — last 30 days.
Show me all campaigns, no row limit.
Export up to 10,000 search terms to CSV.
| Situation | Mode |
|---|---|
| Checking performance on 5–10 campaigns | summary |
| Weekly review you’ll paste into a report | summary_and_csv |
| Daily audit across 50+ accounts via automation | csv_only |
| Finding the top 3 wasted search terms to act on now | summary |
| Pulling the full search terms list for analysis | summary_and_csv or csv_only |
| Running a Make.com automation that processes data downstream | csv_only |
Get last month's campaign performance. Export to CSV.
Pull the search terms report — I just want the CSV, don't show it in chat.
Show me keyword performance for the last 7 days (top 20 by cost).
Get campaign performance for LAST_30_DAYS, output mode: csv_only, export limit 10000.