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A good daily Google Ads routine catches two things: budget pacing issues (campaigns over- or underspending) and wasted search term spend (queries converting at zero). HireOtto combines both into a single audit you can run every morning, then act on directly in the same conversation.

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The daily ops audit

Run this every morning, ideally against yesterday’s data:
This returns two things:
  1. Pacing flags — campaigns that overspent or underspent yesterday relative to their daily budget. Defaults: flagged if over 150% or under 50% of daily budget.
  2. Wasteful search terms — queries with zero conversions, sorted by cost. The top 25 are shown inline; the full list exports to CSV.

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Adjusting the pacing thresholds

The defaults (150% overspend, 50% underspend) work for most accounts. If you want tighter or looser flagging:

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Exporting the wasteful search terms

The inline view shows the top 25 wasted terms. For the full list (useful for large accounts or when you want to review everything in a spreadsheet):

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Acting on the audit output

The audit flags issues — it doesn’t fix them automatically. But you can act on everything in the same conversation. Budget pacing: If a campaign overspent significantly:
If a campaign underspent consistently and it matters:
Wasteful search terms: Add the wasted terms as negatives directly from the audit output:
For terms that should be excluded across all campaigns, add them to your shared negative list:

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Running across multiple accounts

If you manage several accounts, run the audit for each in sequence in the same conversation:
For large-scale agency use where you want everything exported without inline output:

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Custom date ranges

The audit defaults to yesterday. To run it over a longer window (e.g. catching a weekend):

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Full daily routine sequence (copy-paste)

Review pacing flags → adjust any budgets that need it:
Review wasteful search terms → add negatives:
Done. The whole routine — audit, budget fix, negatives — typically takes under 5 minutes in a single conversation.

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Weekly follow-up

At the end of the week, pull a fuller performance report using Analyze Google Ads performance reports with AI. If you manage PMax campaigns, also review Performance Max reporting.