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HireOtto connects directly to the Google Keyword Planner API — the same data source the Google Ads UI uses, without the extra clicks. You can generate new keyword ideas from seed terms or a URL, score a list of keywords you already have, or do both in a single conversation.

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Two modes: ideas vs. metrics

Keyword ideas — you give HireOtto seed keywords or a landing page URL, and it returns an expanded list of related keywords with search volume, competition, and CPC ranges. Use this when you’re building a new campaign or exploring a new topic. Historical metrics — you give HireOtto a list of specific keywords you already have, and it returns search volume, competition, and bid data for exactly those terms. No expansion. Use this to score and prioritise a keyword list you’ve already built.

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Generating keyword ideas

From seed keywords:
From a URL:
Combining seeds and a URL:
Options you can add: Filter by competition level to focus on winnable terms:
Sort by a different metric:
Get more results than the default (25):
Export for further analysis:

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Getting historical metrics for a known list

Use this when you already have keywords and want to score them before adding to a campaign.
Tip: If you’re passing more than 25 keywords, tell HireOtto to increase the limit — otherwise results will be cut off:

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Targeting multiple locations

By default results are aggregated across all locations you specify. If you want separate results per location (e.g. to compare US vs UK volume), ask for per-location mode:

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Language targeting

Default is English. To target a different language:

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Including Google Search Partners

By default, results reflect Google Search only. To include Search Partners in the network:

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Typical keyword research workflow

A full research session for a new campaign might look like this: Step 1 — Explore and expand:
Step 2 — Score your shortlist:
Step 3 — Export for the campaign:

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Next step: build the campaign

Once you have a keyword list, use How to Create a Google Ads Campaign with AI to turn those keywords into ad groups, match types, responsive search ads, and a paused Search campaign you can review before launch.