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Documentation Index

Fetch the complete documentation index at: https://docs.hireotto.com/llms.txt

Use this file to discover all available pages before exploring further.

HireOtto surfaces the data for each check. The judgment calls (is this naming convention sensible? is this ad copy good?) are still yours. Run these in sequence in a single conversation, passing the same [CUSTOMER_ID] throughout.

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1. Account settings

What to check: Auto-tagging, auto-apply recommendations, disapproved ads. 
Run an account review for [CUSTOMER_ID]. Check auto-tagging, auto-apply recommendations, and disapproved ads.
What to look for:
  • Auto-tagging should be on. If it’s off, HireOtto can turn it on — ask it to.
  • Auto-apply recommendations should mostly be off. Google’s defaults are aggressive. Review anything that’s enabled and disable what you don’t want applied automatically.
  • Any disapproved ads need immediate attention — check the disapproval reasons and fix or replace.

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2. Campaign settings

What to check: Network targeting, location targeting, language settings, ad schedule, ad rotation, device targeting. 
Show me campaign settings for all active campaigns in account [CUSTOMER_ID].
HireOtto returns each campaign’s bidding strategy, networks, geo targets, language, ad schedule, and device settings. Work through these questions for each campaign:
  • Is Search Partners enabled? (Should be off)
  • Is Display Network enabled? (Should be off for pure Search campaigns)
  • Is location targeting set correctly — and is the location option set to “Presence” rather than “Presence or interest”?
  • Is one language targeted per campaign?
  • Is the ad schedule still relevant to the business?
  • Are device bid modifiers set intentionally, or left at default?
Note: Naming convention and logical campaign structure are judgment calls — HireOtto can list all campaign names, but whether they follow a sensible convention is for you to assess.

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3. Ad group & keyword review

What to check: Keyword count per ad group, negative keywords at ad group and campaign level, negative keyword lists, keyword match types, underperforming keywords. Run these in order: 
List all active keywords in account [CUSTOMER_ID]. CSV only.
Check: does any ad group have more than 15 keywords? Tightly themed ad groups perform better — flag any that are bloated for restructuring. 
Review negative keywords for account [CUSTOMER_ID].
Check: are negatives present at the ad group level where needed? Are there obvious gaps (branded terms being blocked, or clear irrelevant queries not blocked)? 
List all negative keyword lists in account [CUSTOMER_ID] and include the keywords in each list.
Check: is there a meaningful shared negative list in place, and is it assigned to the right campaigns? 
Get keyword performance for account [CUSTOMER_ID] for the last 30 days, sorted by cost.
This single pull covers several audit questions:
  • Match type spread — are you over-reliant on broad match? Is exact match capturing your highest-intent terms?
  • Underperforming keywords — high spend, zero or low conversions. Candidates to pause or add as negatives.
  • Quality Score — aim for 70%+ of keywords at QS 7 or above. Flag anything below 5 for ad copy and landing page review.
  • QS improvement areas — HireOtto surfaces expected CTR, ad relevance, and landing page experience breakdowns where available.

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4. Ads review

What to check: RSA presence, ad copy quality, use of pinning, character utilisation. 
List all ads in account [CUSTOMER_ID].
HireOtto returns all RSAs with their headlines, descriptions, display paths, status, and ad strength. Review for:
  • At least 2–3 RSAs per ad group (Google needs variety to test)
  • Keywords appearing in headlines
  • Title case used consistently
  • All character limits used (30 chars for headlines, 90 for descriptions, 15 for paths)
  • Pinning used sparingly and intentionally — over-pinning kills ad strength
  • Each ad communicating a clear benefit and CTA
Ad copy quality is a judgment call — HireOtto surfaces the content, you assess it.

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5. Budget & performance review

What to check: Performance spread by region, device, day of week, and match type. These four pulls give you the full picture. Run them for the same date range (last 30 days is standard for a new account audit): 
Get geo performance for account [CUSTOMER_ID] for the last 30 days, sorted by cost.
→ Are you spending in the right regions? Are any locations burning budget with no conversions? 
Get device performance for account [CUSTOMER_ID] for the last 30 days.
→ Where is performance strongest? Are device bid modifiers set to reflect this? 
Get campaign performance for account [CUSTOMER_ID] for the last 30 days, segmented by day.
→ Are there day-of-week patterns? Is the ad schedule aligned with when conversions actually happen? The keyword performance pull from step 3 also covers match type performance — look at how spend and conversions break down across broad, phrase, and exact.

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6. Visibility review

What to check: Impression share at account level — are you visible enough? 
Get impression share data for account [CUSTOMER_ID] for the last 30 days.
What to look for:
  • Search Impression Share — what % of eligible impressions you’re winning. Below 50% on your core campaigns is worth investigating.
  • Lost IS (Budget) — if you’re losing share due to budget, that’s a scaling signal.
  • Lost IS (Rank) — if you’re losing share due to rank, look at Quality Scores and bids.

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Change history (optional but useful on takeovers)

If you’re auditing an account you’re taking over, pulling recent change history tells you what the previous manager was doing — and helps you understand why things look the way they do. 
Show me the detailed change history for account [CUSTOMER_ID] over the last 30 days.
Look for: bid strategy changes, budget cuts, paused keywords, ad edits. This context often explains anomalies you’d otherwise spend time investigating.

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Full audit prompt sequence (copy-paste)

Run these in a single conversation, replacing [CUSTOMER_ID] and [DATE_RANGE] throughout: 
Run an account review for [CUSTOMER_ID]. Check auto-tagging, auto-apply recommendations, and disapproved ads.

Show me campaign settings for all campaigns in account [CUSTOMER_ID].

List all active keywords in account [CUSTOMER_ID]. CSV only.

Review negative keywords for account [CUSTOMER_ID].

List all negative keyword lists in account [CUSTOMER_ID] and include the keywords in each list.

Get keyword performance for account [CUSTOMER_ID] for the last 30 days, sorted by cost.

List all ads in account [CUSTOMER_ID].

Get geo performance for account [CUSTOMER_ID] for the last 30 days, sorted by cost.

Get device performance for account [CUSTOMER_ID] for the last 30 days.

Get campaign performance for account [CUSTOMER_ID] for the last 30 days, segmented by day.

Get impression share data for account [CUSTOMER_ID] for the last 30 days.