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Account summary
The account summary gives you a top-level view of performance across all campaigns. Use it to get a quick read on overall health before drilling into individual campaigns.Campaign performance report
Ask for a breakdown of performance by campaign over any date range.Ad group and keyword-level reports
Drill down to the ad group or keyword level to understand which specific targeting is driving results.Ad group report
Keyword report
Custom date ranges
Specify any date range in your prompt. You can use relative terms like “last 7 days” or “last month,” or give explicit start and end dates.Available metrics
HireOtto can return any combination of the following metrics in a report:| Metric | Description |
|---|---|
| Impressions | Number of times your ads were shown |
| Clicks | Number of times users clicked your ads |
| CTR | Click-through rate (clicks ÷ impressions) |
| Avg CPC | Average cost per click |
| Cost | Total amount spent |
| Conversions | Number of tracked conversion actions completed |
| Conversion rate | Conversions as a percentage of clicks |
| ROAS | Return on ad spend (conversion value ÷ cost, expressed as a percentage) |
Compare periods
Ask your assistant to compare performance between two time periods to understand trends.Export and copy report data
Your AI assistant returns report data as formatted text that you can copy directly into a spreadsheet, document, or email. Select the table in your chat, copy it, and paste it into Google Sheets or Excel — most tools will recognize the tab-separated or markdown table format. You can also ask your assistant to summarize the data in a different format:Next steps
Optimize budgets and bids
Use report data to adjust budgets and bidding strategies.
Manage keywords
Pause underperforming keywords based on report findings.