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This guide covers how to connect Search Console, what you can ask, how output modes work, and how to structure prompts for useful organic search analysis.

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What you can do

HireOtto can help you work with Google Search Console data from your AI workflow. Common use cases:
  • Analyze top organic search queries
  • Review page performance
  • Break down organic traffic by country or device
  • Compare search performance across dates
  • Export Search Console data to CSV
  • Find high-impression, low-CTR opportunities
  • Review organic queries that may be worth testing in Google Ads
  • Check whether a URL is indexed in Google
  • List Search Console properties and submitted sitemaps

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Before you start: connect Google Search Console

Google Search Console uses a separate Google permission flow. Even if you have already connected Google Ads, you still need to connect Search Console before asking for organic search data. Ask your AI assistant:
HireOtto will return an authentication link. Open the link, choose the Google account that has access to your Search Console properties, and approve access. After authentication is complete, you can ask:
Use the returned site_url when you want to specify a property directly. Examples of Search Console property values:
Domain properties and URL-prefix properties are both supported.

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Output modes

Search Console reports can return a lot of rows. Choose the right output mode upfront.
Returns inline rows in chat. Good for quick checks.
Returns top rows inline plus a CSV export. Best for most reporting workflows.
Returns a CSV export with minimal inline data. Best for large pulls or spreadsheet work. CSV download links expire, so download the file soon after it is generated. Example:

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Top organic queries

Use this when you want to see what people are searching before they reach your site.
For a fuller export:
Useful follow-up questions:

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Page performance

Use page performance when you want to see which URLs are getting organic search visibility.
For country and device breakdowns:
This is useful for questions like:
  • Which landing pages perform best in the US?
  • Are mobile rankings weaker than desktop?
  • Which pages get impressions but poor CTR?
  • Which pages should be considered for paid search testing?

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Country-specific query reporting

Use country filters when performance differs by market. Example:
You can also ask for other countries:
Country filters use Search Console country data. If you know the exact country code, you can include it directly. Examples:

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Query filters

Use query filters when you want to focus on a topic, product, competitor, or keyword family.
Other examples:
Use filtered query reports when you want to move from raw SEO data to action.

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Search Console + Google Ads workflows

Search Console is especially useful when paired with Google Ads. Example workflow:
Then:
Another workflow:
Use this when SEO data can help improve Google Ads targeting, landing page selection, and keyword discovery.

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URL indexing checks

Use URL indexing checks when you want to know whether an important page is indexed by Google. Example:
This is useful for:
  • Pricing pages
  • Product pages
  • Landing pages
  • New blog posts
  • Important SEO pages
  • Pages you are sending paid traffic to
If the URL does not belong to the selected Search Console property, use the correct site_url from your list of Search Console sites.

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Sitemaps

You can ask HireOtto to list submitted sitemaps for a Search Console property.
Use this when checking whether important XML sitemaps are present in Search Console.

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Search appearance reports

Search appearance values can vary by property and over time. To discover available values, ask:
Use this before filtering by a specific search appearance.

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Fresh and hourly data

For most reporting workflows, use finalized data and end the date range at yesterday or earlier. Use fresh or hourly data only when you need very recent Search Console data. Example:
For hourly reporting:
Hourly data may be incomplete and should be treated as directional.

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Troubleshooting

Google Ads and Google Search Console are different Google products with different permissions. Connect Search Console separately before asking for organic search reports.
Make sure you selected the Google account that has access to the Search Console properties you want to analyze.
Use the correct Search Console property. First list your available sites, then retry the indexing check with the matching site_url.
Use summary for quick checks. Use summary_and_csv for most reporting workflows. Use csv_only for large exports.