Manage Google Ads Extension Assets with HireOtto MCP

These assets are reusable. You can create an asset once, link it at the account, campaign, or ad group level where supported, and reuse the same asset elsewhere without creating duplicates.

What HireOtto supports

HireOtto currently supports:

SITELINK
CALLOUT
STRUCTURED_SNIPPET
CALL
PRICE

You can:

List existing extension assets
Create new extension assets
Link existing assets at the account, campaign, or ad group level
Reuse the same asset across supported levels
Unlink an asset association without deleting the underlying asset
Pull extension asset performance reports

1. List existing extension assets

Start here if you want to reuse existing assets or find the right resource names.

List all extension assets in account [CUSTOMER_ID]. Include sitelinks, callouts, structured snippets, call assets, and price assets. Include active links.

HireOtto returns:

asset ID
asset resource name
asset type
asset details
active links, if any
campaign or ad group IDs when the asset is already linked

You will need the asset_resource_name when linking an existing asset.

2. Create a sitelink asset

Create a sitelink asset in account [CUSTOMER_ID]:

Name: Pricing Sitelink
Link text: View Pricing
Description 1: Compare plans
Description 2: Choose your fit
Final URL: https://example.com/pricing
Mobile URL: https://m.example.com/pricing

Optional sitelink settings include:

tracking template
final URL suffix
custom parameters
start date
end date
ad schedule

Example:

Create a sitelink asset in account [CUSTOMER_ID]:

Name: Pricing Sitelink
Link text: View Pricing
Description 1: Compare plans
Description 2: Choose your fit
Final URL: https://example.com/pricing
Tracking template: {lpurl}?utm_source=google&utm_medium=cpc
Final URL suffix: utm_content=sitelink
Start date: 2026-05-07
End date: 2026-05-20
Schedule: Monday and Tuesday, 9am to 5pm

3. Create callouts

Create these callout assets in account [CUSTOMER_ID]:

Free setup
No long-term contract
24/7 support

You can also include start/end dates and schedules:

Create a callout asset called "Free Setup Callout" in account [CUSTOMER_ID].

Text: Free setup
Start date: 2026-05-07
End date: 2026-05-20
Schedule: Monday to Friday, 9am to 5pm.

4. Create a structured snippet

Create a structured snippet asset in account [CUSTOMER_ID]:

Name: Services Snippet
Header: Services
Values: Audits, Reporting, Automation

5. Create a call asset

Create a call asset in account [CUSTOMER_ID]:

Name: Main Sales Phone
Country: US
Phone number: (800) 555-0100
Schedule: Monday to Friday, 9am to 5pm.

6. Create a price asset

Create a price asset in account [CUSTOMER_ID]:

Name: Services Price Asset
Type: Services
Qualifier: From
Language: English
Currency: USD

Offerings:
1. Audit — Account review — $49/month — https://example.com/audit
2. Reporting — Performance reports — $99/month — https://example.com/reporting
3. Automation — Workflow support — $149/month — https://example.com/automation

7. Link an existing asset

After creating or listing assets, link the asset to the right level.

Link at campaign level

Link this sitelink asset to campaign [CAMPAIGN_ID]:

customers/[CUSTOMER_ID]/assets/[ASSET_ID]

Link at ad group level

Link this structured snippet asset to ad group [ADGROUP_ID]:

customers/[CUSTOMER_ID]/assets/[ASSET_ID]

Link at account level

Link this callout asset at the account level:

customers/[CUSTOMER_ID]/assets/[ASSET_ID]

8. Reuse the same asset

Reusable assets are useful when you want consistent messaging across campaigns or ad groups.

Reuse this same sitelink asset and link it to ad group [ADGROUP_ID]:

customers/[CUSTOMER_ID]/assets/[ASSET_ID]

HireOtto will create another association using the same underlying asset.

9. Unlink an asset association

Use unlink when you no longer want an asset attached at a specific level.

Unlink this campaign-level sitelink association:

customers/[CUSTOMER_ID]/campaignAssets/[CAMPAIGN_ID]~[ASSET_ID]~SITELINK

Important: unlinking removes the association only. It does not delete the underlying reusable asset. Google Ads may show removed associations under removed asset filters in the UI.

10. Check extension asset performance

Use the reporting tool to review performance.

Show extension asset performance for account [CUSTOMER_ID] over the last 30 days.

Show campaign-level sitelink performance for campaign [CAMPAIGN_ID] over the last 30 days.

Show customer-level call asset performance for account [CUSTOMER_ID] this month.

Newly created or newly linked assets may show zero metrics until they start serving.

Common workflow

A typical workflow looks like this:

List existing sitelinks in account [CUSTOMER_ID].

Then:

Create a new sitelink for the pricing page, but do not link it yet.

Then:

Link that sitelink to campaign [CAMPAIGN_ID].

Then:

Reuse the same sitelink for ad group [ADGROUP_ID].

This keeps asset creation and asset linking separate, which is how Google Ads treats reusable assets behind the scenes.

Notes and limitations

Create and link are separate operations. If you ask HireOtto to add a new sitelink or callout to a campaign, your AI assistant may first create the asset and then link it.
Unlinking removes only the association. The underlying asset remains reusable by asset_resource_name.
Supported extension asset types in this version are SITELINK, CALLOUT, STRUCTURED_SNIPPET, CALL, and PRICE.
New assets may not show performance immediately. Use the listing action to confirm whether the asset is attached, and use reporting once the asset has had time to serve.

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Manage Google Ads Extension Assets with HireOtto MCP

What HireOtto supports

1. List existing extension assets

2. Create a sitelink asset

3. Create callouts

4. Create a structured snippet

5. Create a call asset

6. Create a price asset

7. Link an existing asset

Link at campaign level

Link at ad group level

Link at account level

8. Reuse the same asset

9. Unlink an asset association

10. Check extension asset performance

Common workflow

Notes and limitations

​What HireOtto supports

​1. List existing extension assets

​2. Create a sitelink asset

​3. Create callouts

​4. Create a structured snippet

​5. Create a call asset

​6. Create a price asset

​7. Link an existing asset

​Link at campaign level

​Link at ad group level

​Link at account level

​8. Reuse the same asset

​9. Unlink an asset association

​10. Check extension asset performance

​Common workflow

​Notes and limitations

What HireOtto supports

1. List existing extension assets

2. Create a sitelink asset

3. Create callouts

4. Create a structured snippet

5. Create a call asset

6. Create a price asset

7. Link an existing asset

Link at campaign level

Link at ad group level

Link at account level

8. Reuse the same asset

9. Unlink an asset association

10. Check extension asset performance

Common workflow

Notes and limitations