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HireOtto creates campaigns paused by default — so you can review everything before it goes live. This guide walks through creating a Search campaign end-to-end: campaign setup, ad groups, keywords, and ads.

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Step 1: Create the campaign

At minimum you need a campaign name, daily budget, location, and bidding strategy. Everything else uses sensible defaults (Google Search only, presence-based geo targeting, start date tomorrow). Maximise Clicks (simplest to start): 
Create a Search campaign called "[CAMPAIGN_NAME]" with a [BUDGET]/day budget, targeting [LOCATION].
Maximise Conversions: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions bidding.
Maximise Conversions with a target CPA: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions with a target CPA of [TARGET_CPA].
Maximise Conversion Value: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversion Value.
Maximise Conversion Value with a target ROAS: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversion Value with a target ROAS of [TARGET_ROAS].
Target Impression Share: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Target Impression Share — top of page, 70% impression share target, max CPC [MAX_CPC].
Manual CPC: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Manual CPC.
HireOtto will return the new campaign ID — making it handy for the AI for next steps.
Before adding ad groups, confirm the campaign was set up as expected: 
Show me the campaign settings for campaign [CAMPAIGN_ID].
Check: location targeting, network settings (Display Network should be off by default), bidding strategy, and ad serving. If anything needs adjusting: 
Turn off Search Partners for campaign [CAMPAIGN_ID].

Change the budget for campaign [CAMPAIGN_ID] to [NEW_BUDGET]/day.

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Step 3: Create ad groups

Add one or more tightly themed ad groups. Keep each ad group focused on a single keyword theme — this improves ad relevance and Quality Score. 
Create an ad group called "[ADGROUP_NAME]" in campaign [CAMPAIGN_ID].
For multiple ad groups, create them one at a time in the same conversation: 
Create an ad group called "[ADGROUP_NAME_1]" in campaign [CAMPAIGN_ID].

Create an ad group called "[ADGROUP_NAME_2]" in campaign [CAMPAIGN_ID].
HireOtto will return the ad group ID for each — you’ll need these for the next steps.

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Step 4: Add keywords

Add your targeted (positive) keywords to each ad group. You can mix match types in a single prompt. All the same match type: 
Add these keywords to ad group [ADGROUP_ID] as exact match: [KW1], [KW2], [KW3].
Mixed match types: 
Add these keywords to ad group [ADGROUP_ID]: "[KW1]" as phrase match, [KW2] as broad match, [KW3] as exact match.
Tip: If you ran keyword research first, you can reference the results from earlier in the conversation — HireOtto will use them directly. See the Keyword research guide.

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Step 5: Add negative keywords

Add negatives at the campaign level to block irrelevant queries across all ad groups. 
Add "[NEGATIVE_KW1]", "[NEGATIVE_KW2]" as exact match negatives to campaign [CAMPAIGN_ID].
For broader exclusions (e.g. job-related terms for a B2B product), consider creating a shared negative keyword list and assigning it to the campaign — especially useful if you’ll reuse the same exclusions across multiple campaigns. See the Negative keywords guide.

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Step 6: Create responsive search ads

Add at least one RSA per ad group. Google needs 3+ headlines and 2+ descriptions to start serving. Character limits: headlines ≤ 30 characters, descriptions ≤ 90 characters, display URL paths ≤ 15 characters each. 
Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: [H1], [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
Display path: [PATH1] / [PATH2]
With headline pinning (e.g. to lock a brand name to position 1): 
Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: pin "[BRAND_NAME]" to position 1, [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
Tips for strong RSAs:
  • Include your main keyword in at least one headline
  • Use all 15 headline slots if possible — Google needs variety to test
  • Avoid over-pinning (it kills ad strength)
  • Use the full 90 characters in descriptions
  • Each description should stand alone (Google may show any combination)
Check ad strength after creation: 
List all ads in campaign [CAMPAIGN_ID].

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Step 7: Enable the campaign

Once you’ve reviewed everything, enable the campaign: 
Enable campaign [CAMPAIGN_ID].

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Full setup prompt sequence (copy-paste)

Replace all placeholders before running: 
Create a Search campaign called "[CAMPAIGN_NAME]", [BUDGET]/day, targeting [LOCATION], Maximise Conversions with a target CPA of [TARGET_CPA].

Show me the campaign settings for campaign [CAMPAIGN_ID].

Create an ad group called "[ADGROUP_NAME]" in campaign [CAMPAIGN_ID].

Add these keywords to ad group [ADGROUP_ID] as exact match: [KW1], [KW2], [KW3].

Add "[NEGATIVE_KW1]", "[NEGATIVE_KW2]" as exact match negatives to campaign [CAMPAIGN_ID].

Create a responsive search ad in ad group [ADGROUP_ID]:
Headlines: [H1], [H2], [H3], [H4], [H5]
Descriptions: [D1], [D2]
Final URL: [YOUR_URL]
Display path: [PATH1] / [PATH2]

Enable campaign [CAMPAIGN_ID].

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Before enabling the campaign

Before you turn the campaign on, review:
  • Campaign name, budget, and location targeting
  • Bidding strategy
  • Ad group structure
  • Keyword match types
  • Negative keywords
  • Responsive search ad headlines and descriptions
After launch, use Analyze Google Ads performance reports with AI and Daily Optimization to monitor performance.