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HireOtto creates campaigns paused by default — so you can review everything before it goes live. This guide walks through creating a Search campaign end-to-end: campaign setup, ad groups, keywords, and ads.

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Step 1: Create the campaign

At minimum you need a campaign name, daily budget, location, and bidding strategy. Everything else uses sensible defaults (Google Search only, presence-based geo targeting, start date tomorrow). Maximise Clicks (simplest to start):
Maximise Conversions:
Maximise Conversions with a target CPA:
Maximise Conversion Value:
Maximise Conversion Value with a target ROAS:
Target Impression Share:
Manual CPC:
HireOtto will return the new campaign ID — making it handy for the AI for next steps.
Before adding ad groups, confirm the campaign was set up as expected:
Check: location targeting, network settings (Display Network should be off by default), bidding strategy, and ad serving. If anything needs adjusting:

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Step 3: Create ad groups

Add one or more tightly themed ad groups. Keep each ad group focused on a single keyword theme — this improves ad relevance and Quality Score.
For multiple ad groups, create them one at a time in the same conversation:
HireOtto will return the ad group ID for each — you’ll need these for the next steps.

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Step 4: Add keywords

Add your targeted (positive) keywords to each ad group. You can mix match types in a single prompt. All the same match type:
Mixed match types:
Tip: If you ran keyword research first, you can reference the results from earlier in the conversation — HireOtto will use them directly. See the Keyword research guide.

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Step 5: Add negative keywords

Add negatives at the campaign level to block irrelevant queries across all ad groups.
For broader exclusions (e.g. job-related terms for a B2B product), consider creating a shared negative keyword list and assigning it to the campaign — especially useful if you’ll reuse the same exclusions across multiple campaigns. See the Negative keywords guide.

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Step 6: Create responsive search ads

Add at least one RSA per ad group. Google needs 3+ headlines and 2+ descriptions to start serving. Character limits: headlines ≤ 30 characters, descriptions ≤ 90 characters, display URL paths ≤ 15 characters each.
With headline pinning (e.g. to lock a brand name to position 1):
Tips for strong RSAs:
  • Include your main keyword in at least one headline
  • Use all 15 headline slots if possible — Google needs variety to test
  • Avoid over-pinning (it kills ad strength)
  • Use the full 90 characters in descriptions
  • Each description should stand alone (Google may show any combination)
Check ad strength after creation:

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Step 7: Enable the campaign

Once you’ve reviewed everything, enable the campaign:

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Full setup prompt sequence (copy-paste)

Replace all placeholders before running:

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Before enabling the campaign

Before you turn the campaign on, review:
  • Campaign name, budget, and location targeting
  • Bidding strategy
  • Ad group structure
  • Keyword match types
  • Negative keywords
  • Responsive search ad headlines and descriptions
After launch, use Analyze Google Ads performance reports with AI and Daily Optimization to monitor performance.