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Plan entitlements
Use this matrix to choose the lowest plan that includes the access model you need.
Core servers means Google Ads, Tag Manager, Search Console, and Google Analytics. LinkedIn Ads is a separately enabled beta server and is not implied by core-server access. Free access ends after 200 credits or 14 days, whichever comes first. Additional Agency seats cost $25 per month each.
Server capability and access
The access type is determined by the server, not by choosing a higher individual plan.Server details
Google Ads
Google Ads is live and supports both read and write workflows. You can report, investigate, export, plan, create, and update supported account entities from the same AI conversation.- Core Google Ads tools are available on every plan, subject to credits on Free, Starter, and Pro.
- Daily, weekly, and account-health audits require Agency.
- Connecting more than one Google profile requires Agency.
- HireOtto makes changes only when the connected AI client calls a write action. Review important and bulk changes before applying them.
Google Tag Manager
Tag Manager is live and read-only. It can inspect accounts, containers, workspaces, tags, triggers, variables, folders, container versions, and tag wiring, but it cannot create, edit, delete, or publish GTM changes. Container inventory uses the live container by default. The default response includes a summary plus CSV, shows up to 50 tag-wiring rows inline, exports up to 5,000 rows, and keeps the signed export link available for 30 minutes. The website tracking scan starts from a base URL, checks up to six pages by default, and caps discovery at 10 pages. It uses a 10-second request timeout by default and inspects static HTML; JavaScript-rendered tags may not be visible. Add specific URLs when discovery may miss an unlinked page.Google Search Console
Search Console is live and read-only. It can list properties and submitted sitemaps, inspect URL indexing, analyze search performance, and export supported results. Performance reports default to query-level web search data, finalized data, a summary plus CSV, 50 inline rows, up to 25,000 exported rows per request, and a 30-minute export link. Search Console interprets report dates in Pacific Time; end stable reports at yesterday or earlier. Search Console returns top rows within API limits rather than guaranteeing every possible row. Connect the Google account that has permission to the property you need.Google Analytics
Google Analytics is available in beta and is read-only. It supports account and property discovery, property configuration, metadata, compatibility checks, standard reports, comparisons, and basic realtime reporting. Standard reports default to a 10,000-row fetch limit, summary plus CSV output, 200 inline rows, up to 50,000 exported rows, and a 30-minute export link. Realtime reports cover the latest 30 minutes, or 60 minutes for Google Analytics 360. Realtime requests do not accept ordinary date ranges and default to a summary response.LinkedIn Ads
LinkedIn Ads is available in beta where access is enabled. It supports account discovery, hierarchy reads, account-to-creative reporting, professional-demographic pivots, targeting discovery, audience sizing, supported image workflows, draft-first campaign creation, and selected updates.- Viewer access supports read-only work. Write workflows require a sufficient ad-account role, and some sponsored-content actions also require access to the associated LinkedIn Page.
- New campaign groups, ad sets, and supported creatives should be created in DRAFT, reviewed in Campaign Manager, and activated only after explicit approval.
- Current boundaries include no Lead Gen Form creation, no assumed video or document-ad upload workflow, and no installation or validation of the LinkedIn Insight Tag or destination-page tracking.
Feature gates that apply across servers
- Free ends after 200 credits or 14 days, whichever comes first.
- Starter includes 2,000 credits per month.
- Pro includes 5,000 credits per month.
- Agency includes unlimited credits, Google Ads audits, multiple connected Google profiles, team billing, two seats, and priority async support.
- Starter, Pro, and Agency do not impose plan-based limits on supported platforms, ad accounts, or managed ad spend. More accounts and servers use more credits on Starter and Pro.
- Additional Agency seats cost $25 per month each.
- LinkedIn Ads beta must be enabled for the HireOtto account. The connected LinkedIn identity and Page permissions still determine what the server can read or change.
What is not currently included
- Enabling LinkedIn Ads does not add Lead Gen Form creation, video or document-ad uploads, LinkedIn Insight Tag validation, or CRM lead-quality analysis.
- A higher plan does not turn Tag Manager, Search Console, or Google Analytics into write-capable servers.
- Agency unlocks Google Ads audits and multi-profile access; it does not bypass the permissions granted to the connected Google account.