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Review your conversion tracking setup, import eligible GA4 events, and create or update native website conversion actions without navigating through multiple Google Ads screens.

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What this walkthrough covers

  • Reviewing auto-tagging and conversion tracking ownership
  • Checking whether Google Ads is connected to GA4
  • Separating imported GA4 events from events available to import
  • Importing a GA4 event as a secondary conversion
  • Creating a native website conversion action
  • Updating value, optimization, and conversion-window settings
  • Making a partial update without changing other fields