What this video covers
- 0:00 – Why search terms matter
- 0:19 – Pull the search terms
- 0:51 – Find the waste
- 1:18 – Build your negative lists
- 1:56 – Apply and verify
- 2:19 – Prompts to try
Claude Web
Negative Keywords in Google Ads with AI: Video Guide
Watch a daily search terms review with AI: spot wasted spend, sort exclusions into negative keyword lists, choose match types, then approve and verify.
This walkthrough covers the daily search terms check: pulling the terms that spent without converting, judging each against its keyword, and adding the right negatives with HireOtto. The account shown is a fictional example.
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